Trademark applications (and registrations) provide you with resources to protect your business and investment; in fact they will become your most valuable business asset. There the specific misconception that registering a company, purchasing the fields and registering for tax purposes provides you that isn’t legal rights to protect your brand. This just isn’t the case; only a registered trademark can provide you with the legal backing to secure your venture and its future operations.
Questions often arise as to whether to register a hallmark. The simple answer is that it is imperative, providing the only form of protection that provides exclusive legal rights unit the company trademark for the specific goods and services, both in the offline and online environments; affording the business the option to stop others from with the golf irons brand and potentially damaging the reputation of organization.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Like logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and services. The inclusion of a written description for this business’ offerings provides the legal specifics of insurance coverage. It is important that the range of merchandise and/or services that business produces is correctly classified into one of the 45 separate categories in the market.
It is important to highlight that trademark applications are country specific. For instance, this means that when you’ve got a trademarked business in New Zealand that is actually trading, or is proposing to trade, in Australia you should protect the brand and business conception australia wide too. Having rights to your brand, logo and product offerings in New Zealand does not mean that there are the same rights in Australia; a separate trademark application must be typed.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights utilize the trademark. Once an application is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the task. However, objections are rare and the associated with trademark applications progress straight through to registration. Your trademark registration is approved, the business will receive certification and approval in order to the exclusive user among the specified trademark objection reply filing online for the range of goods and services applied for under the application.